Tesla’s new car registrations in the European Union declined 17% year-on-year in January, according to fresh industry data released on Tuesday. The drop comes despite continued growth in electrified vehicle adoption across the region, even as overall EU car demand softened.
The U.S. electric vehicle manufacturer sold 8,075 vehicles in the EU during January, compared with 9,733 units in the same month last year. As a result, Tesla’s market share fell to 0.8%, down from 1.0% a year earlier, based on figures from the European Automobile Manufacturers’ Association.
EU Car Market Trends
Total new car registrations across the European Union decreased by 3.9% in January. However, battery-electric vehicles (BEVs) increased their market share significantly, rising to 19.3% from 14.9% a year ago. The data highlights intensifying competition in the electric vehicle segment, a market Tesla previously led.
Hybrid-electric models remained the most popular powertrain in the EU, accounting for 38.6% of new registrations. Meanwhile, traditional petrol and diesel vehicles continued to lose market share as consumers shifted toward electrified options.
Competitive Pressure in Key Markets
Tesla’s weaker performance stood in contrast to strong BEV growth in major markets such as France and Germany. The figures suggest growing competition from established European automakers, which are expanding their electric vehicle offerings and gaining ground in the region.
