Amazon.com’s Prime Video plans to invest $2 billion across Latin America between 2027 and 2030, marking its largest strategic investment in the region to date.
The initiative was announced during an event in Mexico City and is designed to strengthen Prime Video’s presence across major Latin American markets, including Brazil, Mexico, Argentina, Colombia and Chile.
Prime Video Expands Latin American Content
A major part of the investment will focus on expanding local original productions.
Amazon plans to more than double the number of regional Prime Video originals by 2030 compared with 2026 levels. More than 25 new titles are already scheduled for release in 2027.
The productions will be developed through Amazon MGM Studios and will include scripted series, movies and unscripted entertainment.
The strategy is aimed at increasing subscriber engagement and retention across Latin America. At the same time, Amazon hopes that selected regional productions will attract international audiences.
Amazon Strengthens Its Live Sports Strategy
Live sports will also play an important role in Prime Video’s Latin American expansion.
The platform reached more than 20 million households in the region through sports content in 2026, already surpassing its total Latin American sports audience for all of 2025.
Amazon has expanded its broadcasting portfolio through rights agreements covering the NBA and domestic soccer competitions in Brazil and Mexico.
Prime Video will also broadcast 38 home matches involving the Mexico National Team over a four-year period, beginning in September.
These additions could help Amazon increase viewing time and attract audiences who may not otherwise subscribe primarily for movies or television series.
Prime Video Expands Beyond Prime Membership
Amazon is also widening access to its video services across Latin America.
The company plans to introduce standalone movie and television rentals, digital purchases and third-party streaming subscriptions in six additional markets.
Consumers in countries such as Peru, Guatemala and Costa Rica will therefore be able to purchase premium entertainment without needing a full Amazon Prime membership.
This strategy gives Amazon access to a larger potential customer base while creating additional revenue from individual transactions and third-party subscriptions.
Amazon Invests in Regional Production Infrastructure
Part of the $2 billion investment will also support the infrastructure required to produce more content locally.
Amazon plans to expand production resources and develop technical talent through targeted programs in markets including Brazil and Mexico.
The company views these initiatives as an important part of building a sustainable regional entertainment industry.
Developing more local production expertise could also make it easier for Amazon MGM Studios to maintain a larger pipeline of premium content over the coming years.
Latin America Becomes More Important to Amazon
The investment highlights Amazon’s broader effort to grow Prime Video beyond mature markets such as North America.
Latin America offers significant long-term potential because of its large population, growing streaming adoption and strong demand for local entertainment and live sports.
By investing simultaneously in original programming, sports rights and additional streaming services, Amazon is seeking to capture a larger share of the region’s entertainment market.
Investors Will Watch Prime Video Growth
For investors, the key question will be whether Amazon can convert the $2 billion Prime Video investment into stronger financial results.
Future performance will likely depend on the platform’s ability to generate sustained subscriber growth, increase advertising revenue and improve monetization across Latin America.
If the strategy succeeds, the region could become an increasingly important part of Amazon’s global streaming business through 2030 and beyond.
