Meta Developing Advanced AI Assistant to Perform Everyday Tasks
Meta is reportedly working on a highly personalized artificial intelligence assistant designed to help users complete everyday tasks, as the technology giant accelerates its push into next-generation AI products.
According to a report from the Financial Times, the company is developing advanced agentic AI tools capable of taking actions on behalf of users rather than simply responding to prompts.
The initiative comes as investors closely monitor Meta’s rapidly increasing spending on artificial intelligence infrastructure and development.
New Muse Spark AI Model Powers the Project
The report states that Meta’s upcoming assistant will be powered by its new Muse Spark AI model.
Sources familiar with the project indicated that the company is building a sophisticated digital assistant capable of handling more complex tasks with greater autonomy than traditional chatbots.
The long-term goal is to create an AI system that can proactively assist users across a wide range of personal and digital activities.
Meta Takes Inspiration From OpenClaw
According to the report, Meta is internally testing the assistant with a select group of employees.
The project is reportedly being developed with functionality similar to OpenClaw, an open-source AI initiative supported by OpenAI.
Unlike conventional chatbots, OpenClaw is designed to connect with multiple software and hardware systems while learning from generated data with minimal human supervision. This approach allows AI systems to complete tasks more independently and efficiently.
Internal AI Project “Hatch” Advances Development
Separately, a report from The Information revealed that Meta is also training an internal AI agent known by the codename “Hatch.”
The project is said to be heavily inspired by OpenClaw and is currently undergoing development and testing.
According to the report, Meta aims to complete internal testing of Hatch by the end of June as the company continues expanding its AI capabilities.
AI Shopping Features Could Arrive on Instagram
Meta is also reportedly developing an agentic shopping assistant that could eventually become part of Instagram.
The Information reported that the company plans to integrate shopping-focused AI tools directly into the social media platform, with a launch target before the fourth quarter of this year.
Such tools could allow users to receive personalized shopping recommendations, automate purchasing tasks, and improve product discovery experiences within Instagram.
Meta Increases AI Spending Despite Investor Concerns
The company’s growing focus on artificial intelligence comes alongside a significant increase in planned capital expenditures.
Last month, Meta raised its annual spending forecast, signaling that it intends to invest billions of additional dollars into AI infrastructure, computing power, and product development.
The aggressive spending strategy reflects CEO Mark Zuckerberg’s belief that artificial intelligence will play a central role in the company’s future growth.
AI Becomes a Key Part of Meta’s Long-Term Strategy
As competition intensifies across the artificial intelligence industry, Meta is positioning itself as one of the leading players in the race to build advanced AI assistants.
With projects such as Muse Spark, Hatch, and agentic shopping tools, the company appears focused on moving beyond traditional chatbots toward AI systems capable of carrying out real-world tasks with minimal user input.
If successful, these technologies could significantly transform how billions of Facebook, Instagram, and Meta users interact with artificial intelligence in their daily lives.
