Tesla has introduced a more affordable Cybertruck variant in the United States and reduced the price of its premium Cyberbeast model, as the electric vehicle maker seeks to revive demand for its electric pickup trucks.
The new dual-motor all-wheel-drive Cybertruck is priced at $59,990, making it the most affordable version in the lineup so far. At the same time, Tesla cut the price of the high-end Cyberbeast to $99,990, down from $114,990.
With this pricing adjustment, Tesla appears to be phasing out the previously offered “Luxe Package.” That package had included Supervised Full Self-Driving capability and complimentary access to the company’s Supercharger network. Tesla originally introduced the bundle last August when it raised Cybertruck prices.
Earlier this month, Tesla also rolled out a new all-wheel-drive version of its bestselling Model Y SUV. The variant is priced at $41,990 and sits above the lower-cost rear-wheel-drive Standard model.
Tesla’s latest price reductions reflect a broader strategy focused on stimulating demand through lower entry prices. Instead of waiting to launch a new mass-market vehicle, the company is aiming to attract more price-sensitive buyers in the near term.
The wider electric vehicle market has shown signs of slowing since September, when the Trump administration ended the $7,500 federal EV tax credit. At the same time, Tesla is facing increasing competition from global automakers expanding their EV offerings.
Industry analysts have cautioned that a higher share of lower-priced vehicles could weigh on profit margins unless Tesla offsets the impact through manufacturing cost reductions or stronger revenue from software and services.
Tesla CEO Elon Musk recently announced that production of the Model X SUV and Model S sedan will be phased out. The company plans to use factory capacity in California to focus on building humanoid robots, signaling a strategic shift in manufacturing priorities.
