Strategy significantly increased its Bitcoin holdings last week, purchasing 13,627 BTC in a transaction worth approximately $1.25 billion. The move represents the company’s largest Bitcoin acquisition since July 2025 and further cements its position as the world’s biggest corporate holder of the cryptocurrency, despite ongoing unrealized losses.
In a filing submitted Monday to the U.S. Securities and Exchange Commission, Strategy disclosed that its total Bitcoin reserves have climbed to 687,410 BTC. The company said it has spent roughly $51.8 billion in aggregate to build its holdings.
The latest batch of Bitcoin was purchased at an average price of $91,519 per coin, notably higher than Strategy’s overall average acquisition cost of $75,353.
The purchase underscores Strategy’s commitment to its long-term Bitcoin accumulation strategy, even as prices remain near recent highs and market volatility persists.
Equity issuance fuels continued Bitcoin accumulation
According to the filing, Strategy funded the latest Bitcoin purchase through its at-the-market equity programs. These included sales of MSTR common shares and STRC Variable Rate Series A Perpetual Stretch Preferred Stock.
The company said it generated about $1.25 billion in net proceeds from equity issuance between January 5 and the following Sunday, with all funds directed toward Bitcoin purchases. Strategy added that its reported purchase prices include all associated fees and transaction costs.
Strategy also noted that it still has substantial remaining capacity across its common and preferred stock issuance programs, reinforcing equity financing as a central pillar of its Bitcoin acquisition strategy.
Holding firm despite paper losses
The recent purchase followed Strategy’s first Bitcoin buy of the year, when it acquired 1,283 BTC for $116 million on January 5. That disclosure came alongside the company’s report of a $17.4 billion unrealized loss on its Bitcoin holdings during the fourth quarter of 2025, after prices fell more than 20% late last year.
Despite these paper losses, Strategy continued issuing equity and maintained sufficient cash reserves to meet dividend payments and other financial obligations. The approach signals sustained confidence in Bitcoin’s long-term value proposition.
Strategy’s consistent accumulation has helped normalize Bitcoin-focused treasury strategies among publicly traded companies. Data from Bitcoin Treasuries shows that public firms now collectively hold more than 1.1 million BTC.
