Salesforce to Invest $15 Billion in San Francisco to Drive AI Innovation
Salesforce announced on Monday that it will invest $15 billion in San Francisco over the next five years to accelerate artificial intelligence (AI) adoption and strengthen its position in the rapidly evolving tech landscape.
Founded in San Francisco in 1999, the cloud software leader continues to expand its footprint in the city where it remains headquartered. The company has been deeply integrating AI capabilities across its products, including the Slack messaging platform, as it competes with major players like Microsoft, Oracle, and ServiceNow for enterprise clients seeking AI-powered solutions.
According to Salesforce, the new investment will fund the creation of an AI incubator hub on its San Francisco campus. The initiative will also help businesses adopt AI agents—digital tools designed to automate tasks and boost productivity for users.
“This $15 billion investment reflects our deep commitment to our hometown — advancing AI innovation, creating jobs, and helping companies and our communities thrive,” said CEO Marc Benioff.
The announcement comes just before Dreamforce 2025, Salesforce’s flagship annual conference, set for October 14–16 in San Francisco. The event is expected to attract around 50,000 attendees and generate $130 million in local revenue, according to company estimates.
Salesforce, which employs more than 76,000 people worldwide, also revealed plans last week to invest $1 billion in Mexico over the next five years. The company has been operating there since 2006 as part of its broader international growth strategy.
In addition to the investment news, Salesforce launched its new “Agentforce 360” AI platform, expanding its global suite of AI-driven business tools. Despite the upbeat developments, the company’s shares were up only 1% in early trading and remain down 28% year-to-date.
Earlier this year, Salesforce forecast third-quarter revenue below Wall Street expectations but boosted its share buyback program by $20 billion, signaling continued confidence in its long-term strategy.
