Crypto.com Expands into US Market with Institutional Trading Platform
Crypto.com, a Singapore-based cryptocurrency conglomerate, is extending its presence in the U.S. market, coinciding with Donald Trump’s presidential victory. The company has announced the launch of an institutional trading platform to complement its existing retail trading mobile app.
Key Features of the New Platform
The platform, unveiled on January 21, will support over 300 trading pairs and offer advanced trading tools tailored for institutional investors. This marks Crypto.com’s continued push into Wall Street, following its entry into the U.S. institutional custody market in December 2024, where it began serving high-net-worth individuals in select states.
U.S. Institutional Market Potential
The U.S. remains the dominant force in cryptocurrency adoption and value in North America, the world’s largest crypto market, as highlighted by an October 2024 Chainalysis report. Nearly 70% of North America’s crypto activity involves transfers exceeding $1 million, a testament to the region’s vast wealth and deep capital markets.
Regulatory Optimism Under Trump Administration
The Trump administration is expected to enhance the regulatory environment for cryptocurrencies. During Trump’s second-term inauguration on January 20, Acting SEC Chair Mark Uyeda announced a new task force focused on creating a clear regulatory framework for digital assets.
Victoria Davis, a Crypto.com spokesperson, expressed optimism about the evolving political climate. “After years of regulation by enforcement, we are confident the new administration will work collaboratively with the industry to develop clear regulations that protect consumers and position the U.S. as a global leader in cryptocurrency,” Davis said.
Competitive Landscape
Crypto.com’s institutional platform enters a competitive market, joining U.S.-based exchanges like Coinbase, Kraken, and Gemini, which already cater to institutional clients. Additionally, Wall Street heavyweights like BlackRock and Fidelity expanded into crypto in 2024 with exchange-traded funds and tokenized assets, further driving institutional demand.
Global Expansion Plans
Crypto.com operates in 90 countries and recently secured in-principle approval for a MiCA license, enabling its operations across the European Union. This move aligns with its broader strategy to establish itself as a global leader in cryptocurrency trading and services.
The company’s continued expansion into the U.S. and other regions reflects the growing institutional appetite for cryptocurrencies, supported by an improving regulatory landscape.
