OpenAI is preparing to roll out advertising on its ChatGPT platform as early as February, according to a report published Tuesday by The Information. The move would mark a significant shift for the artificial intelligence firm as it looks to unlock a new source of revenue to help offset rapidly rising operating costs.
The report, citing people familiar with the matter, said the Microsoft-backed company has already begun testing chatbot-based advertisements with a small group of advertisers. This initial phase is designed to gather feedback while keeping early spending commitments limited.
OpenAI is expected to gradually broaden advertiser access as it fine-tunes ad formats and develops a sustainable pricing structure. Early advertisements are likely to be priced based on views rather than clicks, with the company aiming over time to build a scalable, self-service advertising platform.
The planned introduction of ads comes as OpenAI faces mounting expenses tied to training increasingly advanced AI models and maintaining the large-scale computing infrastructure required to run them.
