Bitget has teamed up with LALIGA star Julián Álvarez to spotlight the capabilities of its AI-powered trading assistant, GetAgent. This collaboration marks the second episode of the Bitget LALIGA series and continues the exchange’s strategy of blending sports culture with advanced trading technology. In the new video, Álvarez uses GetAgent as a “secret coach” to make fast, informed decisions both on the field and in crypto trading.
The campaign aims to show how Bitget’s AI tools offer improved clarity for traders, enabling them to analyze the market more efficiently. The video draws a parallel between the high-pressure environment of football and the challenges of trading, presenting GetAgent as a tool that sharpens instincts when decisions matter most.
Earlier updates to GetAgent included interactive AI elements inspired by Satoshi Nakamoto, giving users a unique way to explore market insights. These improvements follow a series of cultural and community-driven initiatives such as Bitcoin Wallpaper Day and the AI Trading Camp, both designed to position GetAgent as a key product within the Bitget ecosystem.
Bitget says users increasingly view GetAgent as more than just a feature. Chief Marketing Officer Ignacio Franco explained that the Álvarez partnership demonstrates the connection between preparation, discipline, and strong execution in both sports and trading. He emphasized that traders, like elite athletes, need consistency rather than luck, and that GetAgent helps turn raw data into actionable signals.
The exchange highlights that AI support can reduce hesitation and help users build more effective trading habits. Bitget also confirmed that a new update will enhance GetAgent’s ability to deliver deeper, more intuitive market analysis, helping traders react faster and with more confidence.
The upcoming upgrade also aligns with Bitget’s broader UEX strategy. The exchange continues expanding its ecosystem, including initiatives like the MONAD Earn campaign, which offers users promotional rewards. Bitget says these efforts are part of its long-term commitment to providing smarter, more user-friendly trading experiences. The new Julián Álvarez campaign is now available across Bitget’s official platforms.
