Apple Inc (NASDAQ:AAPL) has delayed the launch of its new iPhone Air in China indefinitely, with local media attributing the move to regulatory hurdles linked to the removal of physical SIM cards.
As of Friday, Apple’s official Chinese website showed no pre-order or release dates for the iPhone Air. By contrast, other devices in the recently launched iPhone 17 series were listed for pre-orders starting September 12, with deliveries beginning on September 19.
According to Chinese media, the delay is due to the iPhone Air’s exclusive reliance on eSIM technology. Apple removed the physical SIM card slot to achieve a slimmer design, which the company has promoted as a key feature.
Reports noted that major Chinese telecom operators—including China Unicom, China Telecom, and China Mobile—have expressed support for eSIM technology. Apple is reportedly working closely with regulators to resolve the issue and prepare for the phone’s eventual rollout.
The company unveiled its new lineup earlier this week, with the iPhone Air positioned as a slimmer alternative to the flagship models. The Air is priced from 7,999 yuan ($1,123), while the base iPhone 17 starts at 5,999 yuan, and the Pro models start at 8,999 yuan.
Apple has not yet issued an official comment on the reported delay.
