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Adidas Shares Jump on Strong Q3 Earnings and Higher 2025 Forecast

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Adidas Shares Jump After Strong Q3 Results and Upgraded 2025 Outlook

Adidas stock rose 3% on Tuesday after the German sportswear giant reported robust preliminary results for the third quarter and raised its full-year outlook for 2025.

The company said that currency-neutral revenue for the Adidas brand grew 12% in Q3, showing double-digit gains across all major markets, product lines, and sales channels.
Total revenue climbed to €6.63 billion ($7.15 billion), up from €6.44 billion in the same quarter last year — marking 8% overall growth.


Strong Growth Without Yeezy Contribution

This performance is especially notable as it came without any sales from Yeezy products, which had contributed roughly €200 million in Q3 2024. Adidas completed the sale of its remaining Yeezy inventory at the end of last year, yet still managed to outperform expectations.


Profitability and Margins Improve

Profit margins also strengthened despite external challenges.
Gross margin rose by 0.5 percentage points to 51.8%, supported by solid demand and better cost control, even with pressure from currency fluctuations and higher tariffs.

Operating profit jumped to €736 million, compared with €598 million a year earlier.
Meanwhile, operating margin expanded from 9.3% to 11.1%, signaling a significant improvement in efficiency and profitability.


Adidas Raises 2025 Guidance

Following these positive results, Adidas upgraded its 2025 outlook. The company now expects currency-neutral revenue to rise by about 9%, compared with the previous forecast of high-single-digit growth.

Operating profit is projected to reach approximately €2.0 billion, well above the earlier guidance of €1.7–1.8 billion.

This improved forecast reflects continued brand momentum, strong business performance, and successful efforts to offset U.S. tariff-related costs.


Final Q3 Results Coming Soon

Adidas confirmed that it will publish its final third-quarter financial results on October 29, 2025. Investors and analysts are expected to watch closely as the company continues to strengthen its global market position.