Apple’s AI Search Plans Highlight Google as Its Most Logical Partner
Apple is preparing to roll out a new AI-powered search feature for Siri in spring 2026, according to a Bloomberg report. Internally called World Knowledge Answers, the tool will allow Siri to provide richer, more conversational responses, similar to ChatGPT. The feature is also expected to extend into Safari and Spotlight.
Google’s Gemini May Power Siri
The search upgrade could be powered by a customized version of Google’s Gemini model. Analysts say this partnership would make sense as AI reshapes search into a multimodal assistant, with voice-based search emerging as the next frontier. Such integration would embed AI agents more deeply into users’ daily lives.
Google already benefits from being the default search provider on iOS, and a Gemini deal could expand its reach even further. According to Bank of America’s Justin Post, such a partnership could generate billions of new queries as AI capabilities continue to grow.
Why Google Remains Apple’s Best Fit
Post argued that Google remains Apple’s most logical partner thanks to Alphabet’s superior ad monetization capabilities. This would maximize revenue from the integration while reinforcing Google’s dominance in Apple’s ecosystem. The move would also highlight Google’s ability to adapt Gemini models for third-party uses, ranging from search to system-level assistants.
Regulatory Considerations and Market Impact
The analyst noted that recent court rulings on search distribution had limited Google’s flexibility. However, with non-exclusive agreements now permitted, Google is expected to pursue more deals to accelerate Gemini adoption.
Expanding Gemini across Apple and Google products could also open new monetization channels, ease investor concerns about rising AI competition, and strengthen Google’s long-term market position.
