German luxury automaker Porsche announced on Tuesday that its vehicle sales declined during the first half of the year, with the company citing tough market conditions and fierce competition as key reasons for a sharp 28% drop in China.
Overall, global sales were down 6%, with Porsche delivering 146,391 vehicles worldwide. However, the company saw a 10% increase in sales in North America, its most significant market.
Porsche attributed the North American growth to better product availability and stable pricing in the first half of the year, supported by higher import tariffs.
In a related development, Mercedes-Benz disclosed on Monday that its car and van sales dropped by 9% in the second quarter, also pointing to the negative impact of tariffs.
Porsche also highlighted that 36% of the vehicles it delivered through June were electrified models—marking a 14.5% increase compared to the same period last year.
